Boise Yellow Page Information
Boise is a growing competitive market for advertising. Knowing where to put your money for your advertsing needs can be a difficult decision. One way to determine the best sources for your advertising is to determine your ROI based on the cost per day for that advertising. Below is a estimated break down of the cost per day to advertise in the most popular sources.
- Billboard – One Billboard, One Location = approximately $40.00 per day
- Classified Ad – 4 inches by 1½ inch Classified Ad = approximately $20.00
- Television – One day time spot, not including production costs of commercial = approximately $30.00
- Radio – Radio Advertisement = approximately $20.00
- Impact Directories – Half Page Ad, Full Color, White Knockout = approximately $10.00.
Designing for Yellow Page Advertising
Designing an ad for the Yellow Pages is fairly complicated for most people who do not have an understanding of printing and complicated professional layout software. When advertising in the Yellow Pages, you have 3 basic options for ad design.
- Design your own ad
- Hire an Ad Agency or Independant Designer
- Use the In House Design Services
The third choice is probably best for most people. Using the In–House Designers is a cost that is typically included with your ad costs. Also, these designer are experience in designing in this medium. They understand the print specifications for producing a phone directory and know what has been effective for others in the past. Check to see if the directory you have decided to advertise in offers this as an option.
Break down of possible headings for Yellow Page advertising
If you have decided that Yellow Page advertising is right for you, what next? You know that your customers use the directories, but will they find you in it? Take some time to explore the possible headings available and make a plan as to how much you are willing to invest and under which sections. Below is a list of some of the most popular headings found in the Yellow Pages. Each is a link that will take you to an example of who is currently advertising under these headings. Check to see how competitve your heading of interest is.
- Restaurants
- Physicians & Surgeons
- Automobile Parts – New & Used
- Attorneys
- Beauty Salons
- Insurance
- Department Stores
- Hospitals
- Plumbing Contractors
- Dentists
- Airlines
- Hardware – Retail
- Banks
- Florists – Retail
- Lumber – Retail
- Veterinarians
- Tire Dealers
- Automobile Renting & Leasing
- Theaters
- Real Estate
- Furniture
- Hotels
- Pharmacies or Drugstores
- Glass – Auto, Plate, Window, Etc.
- Grocers – Retail
- Schools – Colleges & Universities
Tracking your calls
Most directories in Boise offer a way to track phone calls from your Yellow Page Advertising. Impact Directories offer a RCF option. By using this feature, a advertiser will receive a unique number to use in their Impact Directory ad. This number will forward to your main number and will appear transparent. By using this unique number, calls can be tracked from your advertising to verify it's effectiveness.
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